If you’re a Googler, check out this project at
Overview
About Nest Aware
Nest Aware is Google Home’s subscription service that provides users with extended camera history, intelligent alerts, and e-911, empowering homes to be safer and smarter.
Reference image from Nest Aware website
Project
Improving smart home subscription retention
This summer, I was the UX Design Intern the Google Home Platform team, where I focused on reimagining how users understand and interact with premium services, ultimately ehancing subscription retention.
Because the subscription product is deeply interconnected with all features across Google Home platform, I collaborated closely with various cross-functional partners. I developed impactful and scalable UX design strategies, ensuring consistency across features and communication channels.
Highlights
Proposed 2 UX strategies, one secured in the workstream, the other gained PM buy-in
Collaborated with 30 teammates across 8 disciplines to drive cross-functional alignment
Organized user research sessions with 12 participants, understanding the design impact
Reflection
Learnings
I’m incredibly grateful to the Google Home team for a summer full of learning. This was the most collaborative internship I’ve had, and working within a mature UX team sharpened both my design and communication skills. This experience reinforced my belief that companies can be both profit-driven and purpose-drivenm and that great design helps make that balance possible.
🎯
Presenting your work is equally important as crafting itself. For a future-vision project like mine, showing how my design contributes to others’ work was key to earning stakeholder buy-in and securing a place on the roadmap.
Outside of Figma
I'm also a community builder
Beyond working on subscription retention, I also enjoy bringing people together, whether through a simple animation or in-person events. These "extra work" give me the chance to meet new designers and engineers across the company while deepening connections with my team, which strengthens our day-to-day collaboration.
Team badge
Homie Blind box
Print exchange
Want to learn more?
Much of my work during this internship is under NDA. For details on my learnings, feel free to contact me at anvuthienho@gmail.com
Thank you everyone for a fulfilling summer
Especially to Anna, my amazing host ❤️
